Un packaging Az Color su misura è un packaging vincente.
Il packaging per prodotti cosmetici è un settore in rapida trasformazione, il trend che si sta registrando consiste nel creare confezioni sempre più ecologiche e riciclabili, visto che il 70% dei rifiuti in questo settore deriva proprio dall’imballaggio. Allo stesso tempo però la confezione per i prodotti cosmetici è determinante e contribuisce a valorizzare il prodotto contenuto all’interno, donandogli un aspetto maggiormente ricercato e accattivante. Per queste ragioni, l’industria cosmetica, oggi, ricerca imballaggi sempre più particolari in grado di affascinare e conquistare il cliente.
Az Color con la simulazione (linea “VISO DONNA”) di packaging cosmetici ha voluto testare diverse lavorazioni e grafiche.
I prodotti, essendo di due tipologie (una Nature e l’altra Age), vengono presentati con contenitori esteticamente diversi tra loro.
Parlando di Eco
Per la prima linea “VISO DONNA NATURE” è stato utilizzato un cartone leggermente grezzo (effetto buccia d’arancia). Il gioco di colori pastello tenui utilizzati (rosa e beige) si ricollegano alla genuinità del prodotto e trasmettono il messaggio della linea “nature”.
Particolari che fanno la differenza
Da un packaging Az Color su misura, ma semplice, senza lavorazioni, passiamo alla seconda linea “VISO DONNA AGE”. In questo caso abbiamo optato per qualcosa di più elegante, che richiamasse l’attenzione.
- La parte superiore argentata e lucida rende la scatola brillante, riflettente colpendo il cliente a prima vista con il suo effetto metallizzato
- Diverso il resto del packaging, impreziosito da un cartone che crea un effetto “pelle di serpente”.
Ogni prodotto di questa linea è caratterizzato da colori vivaci utilizzati per differenziarli da tipologia a tipologia.
Se la tipologia e la dimensione del packaging per prodotti cosmetici dipendono principalmente dal contenuto, colori e nobilitazioni consentono di creare prodotti unici. Il cartoncino è uno dei materiali più utilizzati per contenere flaconi, prodotti per make-up, cosmetici, saponi e contenitori vari: ne esistono di particolari e molto lavorati. Per questo potresti abbellire e dare carattere ai tuoi packaging grazie a questi, seppur mantenendo una grafica semplice e minimal.
Il packaging Az Color su misura è un venditore silenzioso
Il design è essenziale per il brand, perché influenzerà la decisione del consumatore all’ultimo minuto, in quanto la confezione è quella che si troveranno davanti sugli scaffali del supermercato o del negozio.
- design personalizzato, unico, creativo con linee e forme che attirino i consumatori.
- colori brillanti e attrattivi come bianchi scintillanti, eccellenti contrasti e colori vivaci.
- dettagli creativi nelle finiture, qui ci si può davvero divertire grazie alla gran quantità di nobilitazioni.
- alta qualità della carta utilizzata.
Az Color, grazie alle apparecchiature di ultima generazione e dalla grande esperienza maturata nel mondo della stampa per il packaging, ha fornito al cliente anche altri supporti graficamente coordinati ai prodotti.
- Espositori da banco
- Scatole per contenere l’intera linea di prodotti
- Etichette adesive per ogni singolo flacone (con elementi in rilievo, laminate, opache o lucide)
Obiettivo di AZ: CLIENTE FELICE
Le soluzioni proposte da Az Color sono pratiche e qualitativamente elevate, la resa dei colori è massima e hanno un basso impatto ambientale poiché ecocompatibili. In questo ambito il cliente è molto attento alla sostenibilità, ma anche ad un prodotto finale di qualità: resistente e bello da vedere, ma allo stesso tempo funzionale.
L’aspetto estetico delle confezioni è importantissimo, ma è ancora più strategico per le categorie merceologiche dedicate alla cura della persona: un prodotto per l’estetica e il benessere personale non può far altro che presentarsi in maniera ineccepibile al target di riferimento.
Clicca sull’immagine che trovi qua sotto, richiedi subito la tua Az Box e scopri tutto quello che possiamo fare per te e per la tua azienda.
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