Mai sentito parlare di “Best Packaging – Oscar dell’imballaggio” ?
Si tratta di un evento in cui viene premiato il packaging che rispetta la TOP 10 della carta etica del packaging. Il contest con cadenza annuale promuove, valorizza e premia le migliori soluzioni di imballaggio. L’edizione 2021 è organizzata da Packaging Meeting Srl, promossa dall’Istituto Italiano Imballaggio e patrocinata dalla Fondazione Carta Etica del Packaging.
E i partecipanti? I partecipanti possono essere proporre i packaging:
- Prototipo
- Quelli già in commercio
- Quelli in fase di industrializzazione nell’anno precedente all’evento
La novità: Chi può concorrere al premio speciale “FUTURO” ?
Qualsiasi soluzione ideativa, progetto, prospetto, disegno o creazione che sia, può candidarsi per il premio. Insomma, qualsiasi idea purchè ecosostenibile e creativa! Che stupisca in tutto e per tutto! Infatti le idee devono puntare in modo creativo al miglioramento della qualità della vita delle persone, animali e natura.
Se avete l’ispirazione e se pensate che il vostro packaging possa approdare sulla scena allora dovete prima spuntare questi dieci criteri.
Il vostro packaging dovrà essere:
- Responsabile
- Equilibrato
- Sicuro
- Accessibile
- Trasparente
- Informativo
- Contemporaneo
- Lungimirante
- Educativo
- Sostenibile
Perché il packaging e perché è strettamente collegato alla carta?
A queste domande ha risposto in modo efficace la fondazione carta etica del packaging:
Packaging è dappertutto. È un oggetto la cui diffusione si esprime in tutta la sua evidenza: ogni anno, ognuno di noi entra in contatto con almeno 8000 imballaggi. È un mezzo potente, più di quanto spesso si consideri. È un oggetto trasversale, un vero e proprio oggetto di massa, che si dà per essere usato da tutti; è emblema del nostro modello di consumo, che deve vederci sempre più responsabili. È “esca”, attraverso la propria capacità seduttiva, che ci attrae nella rete degli acquisti e che ci lusinga. Al tempo stesso, è strumento necessario senza il quale non potremmo disporre di prodotti essenziali: alimenti delicati, farmaci salvavita, prodotti fragili…È mezzo indispensabile per far circolare in sicurezza nel tempo e nello spazio i prodotti che consumiamo, per garantire derrate, per sopperire a bisogni, per trasferire le informazioni riferite al prodotto, alle sue modalità d’uso, ai suoi benefici e ai suoi vincoli, per offrire servizi che ne accompagnino il consumo.
Packaging, oggetto essenziale e talvolta contraddittorio, sta vivendo una fase di piena maturità; come tale, richiede di aprire un percorso di riflessione condiviso per consentirne un’evoluzione nel rispetto dei bisogni del consumatore, dell’utilizzatore, dell’ambiente, della società. La Carta Etica del Packaging vuole essere, quindi, uno strumento di riflessione e di impegno, attorno al quale convergere. Un documento di principi da condividere per accompagnare il packaging verso un futuro più consapevole. La Carta Etica del Packaging si pone come strumento per una “cultura di sistema”: intende mettere in rapporto obblighi e diritti che legano il momento della produzione con quello dell’utilizzo e consumo, soggetti che sono portatori di obblighi e soggetti che godono di diritti e aspettative. La Carta Etica del Packaging mette in relazione il piano dei diritti, il piano dei principi, il piano dei valori per sancire un contratto ideale tra gli attori del sistema, affinché si impegnino a condividere principi verso cui tendere, senza sovrapporsi alle normative, e rendendo pubblica questa scelta.
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